Vimeo makes a play for the ‘Instagram for video’ crown with Looks, adding over 500 creative filters


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Capitalizing on the popularity of analog filters offered by apps such as Instagram, Vimeo has added a new feature today called Looks, which offers users over 500 professional-looking filters that can be applied to videos for instant and stylistic visual effects. Located in the video enhancer, users can now preview a filter on a single frame of their uploaded video and then compare it with the original footage before choosing whether or not to apply it. The intensity of a filter can also be adjusted using a percentage slider or applied to only a specific section of the video….

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