About

Rule 4081

is  holistic approach to marketing yourself online as an artist.

Yes we address the myriad of tools that are out there and suggest the even more myriad of ways to make them useful. But maybe even more importantly I will write about who we are as artist within this particular society that in many cases define the decisions we make around our art and careers. I address are strengths, weakness, insecurities, excuses, hopes and processes within the context of creating the art of our business. I also delve into life, goal and career management when facilitating our marketing plans online.

If you are intersted in a comprehensive course that will help you formulate a concrete yet flexible marketing plan you may want to either follow me on Twitter or Facebook for pending information.

Who is Hanifah Walidah?

Rule 4081 was developed by musician and filmmaker Hanifah Walidah whose relationship with online culture began when she as a newly signed music artist (then known as Sha-Key) developed the first Hip Hop website in 1993 called Guillotine (strictly for the headz).  Since she has been immersed in online culture and marketing.

Recently she developed the marketing campaign for her film U People which went from being an incidental documentary to a national movement, receiving numerous awards, debuting on Logo earlier this year, and this Fall makes history by being the first LGBT film to be screened in the Civil Rights Museum in Memphis,TN.

She’s been featured in movie soundtracks “Watermelon Woman”, “Sounds of Spirit” and West Craven’s “Cursed”.  She co-wrote James Spooner’s (Afropunk 2003) sophomore movie “White Lies Black Sheep”.

Hanifah Walidah is lead singer in the international megafunk band The Brooklyn Funk Essentials and her band Black Patti. She’s also collaborated with music groups The Crystal Method, The Roots and DJ/producers Alex Kidd and Mouse T.  She has shared stages and bills from around the world with the likes of George Clinton, The Beastie Boys and Ben Harper.

With over 15 years of experience in the entertainment business she has learned a few lessons and a few tricks which she looks to share in Rule 4081.

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